In Episode 3 of The Page 2 Podcast, host Jacob Stoops talks with Sal Surra, Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the ‘90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a term—and how he's kept up with the changes over decades.

💡 In this episode:

• Building websites in Notepad in 1995
• Learning SEO before Google even existed
• What it’s like optimizing SEO at an enterprise scale
• How Sal helped build a site speed QA system into Angi's dev cycle
• The real story of a noindex disaster and how he survived it
• Why duplicate content isn’t always a problem (especially in local)
• Dealing with client expectations, dev roadmaps, and agency politics
• Working in SEO while staying grounded, humble, and hungry to learn
• His experiences with Family Feud, cosplay at Star Wars Celebration, and getting recruited over In-N-Out Burger 🍔

This is a wild, heartfelt, and insightful episode from someone who’s seen it all. If you’re deep into SEO—or just getting started—you’ll find plenty to laugh at, learn from, and reflect on.

Sponsored by Moving Traffic Media

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