Mark joins me today to talk about his book "The Sales Acceleration Formula".

You’ll Learn:

1. Why data is necessary for predictable growth. 
2. Why world-class sales hiring is the biggest driver of sales success.
3. The importance of coachability. 

About Mark

Mark Roberge served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013, scaling the customer base from 1 to over 12,000 and his staff from one to hundreds of employees. Mark holds an MBA from the MIT Sloan School of Management and an engineering degree from Lehigh University. He has been featured in The Wall Street Journal, Forbes Magazine, Inc Magazine, The Boston Globe, and Harvard Business Review. Mark is currently a Senior Lecturer at Harvard Business School.

As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. His book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

• Hire the same successful salesperson every time — The Sales Hiring Formula
• Train every salesperson in the same manner — The Sales Training Formula
• Hold salespeople accountable to the same sales process — The Sales Management Formula
• Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula
• Leverage technology to enable better buying for customers and faster selling for salespeople

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