Join Kevin and Mark Stouse to hear concrete ideas for aligning sales and marketing to drive corporate goals.Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.Connect with Mark: https://www.linkedin.com/in/markstouse/The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams.We welcome your views on our podcast and questions you might have for our podcast guests.Connect with the show host: Kevin Thiele:https://www.linkedin.com/in/kevinthiele/

74. Sales and marketing alignment with Mark Stouse

Welcome to engaging technology sales leadersWe invite revenue leaders and experts in sales marketing and leadership to discuss what talent, attitude, skills, knowledge and style is required to get to the top and stay there – with a particular focus on the specific demands of the ever-changing technology sector.

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Management

Join us for one of our most insightful edits to date, as we welcome a stellar guest in Adam Kay to the Sales Code Leadership Podcast! Adam is CRO at Playroll.com a business offering Employer of Record solutions. Prior to this, Adam successfully led and scaled several revenue organisations such as Shoutlet, Conversocial and Paddle, the latter achieving unicorn status and exceptionally rapid growth. Adam has progressed in his career from a trainee sales rep to CRO and has learnt and developed a people-centric playbook for scaling startups into successful businesses. In his spare time, Adam enjoys spending time with his 3 kids, he also has a passion for sports such as snowboarding as well as an avid reader and chess player.Connect with the show host Kevin Thiele: https://www.linkedin.com/in/kevinthiele/ 

Working Smart And Hard With Adam Kay

Join us for the latest edition of the Sales Code Leadership Podcast!This week, we welcome John Barrows - John is the CEO of JB Sales, a sales training company focused on elevating the people and profession of Sales. He has trained and consulted with some of the world’s fastest growing sales teams like Salesforce.com, Zoom, Amazon, LinkedIn and many others.He’s an active seller who still does his own prospecting and manages all his own deals because he believes that you can’t teach Sales unless you live it, especially with how fast everything is evolving in the space right now.Connect with the show host Kevin Thiele: https://www.linkedin.com/in/kevinthiele/

How To Elevate People In Sales With John Barrows

Unlock the secrets of transitioning from a Chief Revenue Officer (CRO) to a Chief Executive Officer (CEO) with Michael Reid's incredible journey as our spotlight in the newest installment of the Sales Code Leadership Podcast!Delve into Michael's captivating story as he navigates the path from CRO to CEO, revealing invaluable insights and top tips along the way. Discover how you can make this pivotal transition into your first CEO role and embark on your own journey to leadership success. Tune in now for inspiration and actionable advice!Michael joined Megaport from Cisco, where he led the pure SaaS Network Visibility Business, ThousandEyes, as Chief Revenue Officer. In that time, he transformed the go-to-market, scaling the team from 150 to nearly 400, expanding into many new countries, and growing the ARR by 2.4 times, making it the largest Cloud, SaaS, and Internet Visibility platform in the world.Michael has spearheaded multiple acquisitions as the WW Head of Sales residing in California, US. He is known for his passionate and transformative Sales and Global go-to-market leadership focusing on Culture, People, and Execution. He previously led the Northern Region of Australia for Cisco and, prior to that, led Cisco Sales in Australia’s largest Financial Services customers. He brings over 19 years of industry expertise and experience to Megaport.Michael holds a Degree in Aerospace Engineering from QUT and was CEO Magazine Sales Executive of the Year 2019.

Secrets of my journey from CRO to CEO!

Our guest this week, Nick Holbrook, is returning to the podcast to talk about his new book “The Power of Expectation: and how it impacts us all”.Nick has 14 years’ experience of selling enterprise software in the technology, life sciences & telecoms sectors. He has also spent 17 years as a highly successful Sales & Psychology Coach with The Complex Sale, Mind Gym, Pareto Law & Toshiba TEC. His most recent position as Sales Enablement Manager with Matterport has allowed him to keep up to date with all the challenges of selling in the fast-moving technology sector.Nick enables people to step back from how they "Think & Behave". Psychologists agree that we might do this more regularly. After all, we’re "Creatures of Habit". His challenge to salespeople & their leaders is to encourage them to consider bravely how they think & then address whatever behaviours need changing.Nick is fluent in Spanish & French and is an amateur actor, public speaker & published author of 6 books including “The Power of Expectation” which is available from Amazon now.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/Connect with Nick: https://www.linkedin.com/in/nickbholbrook/#coaching, #leaders, #leaderships, #marketing, #sales, #salescoaching, #salespeople,#salesteam, #salesteams, #sellers, #tech

106. The Power of Expectation with Nick Holbrook

Join us for another fascinating conversation in Episode 105 of the Sales Code Leadership Podcast.  With 39 years of global tech experience, Keith Bird  is a three-time CEO who founded and sold two tech startups and held senior roles at global software and tech firms including Proofpoint, F5, Symantec, Checkpoint, SonicWALL, Extreme Networks and EDS, an HP company.Keith worked in the Tech Vendor world for 28 years until June 2023, where in his last role for one of the world’s leading Cyber Security Saas vendors, he was running a $220m, 450 person business across the UK, Europe, Middle East and Africa.He has now moved into the world of Private Equity as Operating Partner at Banyan Software, where he heads up Banyan’s Portfolio and Acquisitions in UK and Europe. Keith is a Director on multiple companies including being Chairman of DASON Group, a boutique Search and Selection recruitment firm specialising in the Cyber Security, Networking, Storage and the Social space.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

74. Sales and marketing alignment with Mark Stouse

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