In this episode of Under Oath, Scot Knutson (Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) break down the blind spots and breakthroughs that come with merging sales and marketing into one revenue-driving force.

This is not your average “alignment” conversation. From attribution chaos and dirty data to the psychological edge of branding inside the funnel, this episode exposes the internal moves that took Rankings.io from 7 figures to hypergrowth mode.

This episode is for:

Sales leaders rethinking how sales and marketing collaborate

Revenue execs scaling fast but flying blind

Anyone who’s had to say, “I don’t know where that lead came from”

What You’ll Learn:

Why most marketing data is a mess—and how to clean it up

The overlooked power of shared revenue goals

How branding becomes your closer

The demand gen shift that unlocked real pipeline

Why great reps shouldn’t care if a lead was inbound or outbound

The hidden cost of separating sales and marketing orgs

Closing Arguments:

“Your best reps shouldn’t know where the lead came from—and that’s a good thing.”

“Every sales call is a marketing opportunity in disguise.”

“Marketing didn’t open the door—they built the house to the sale.”

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