We are back with another episode of ONE MINUTE WITH PRIYA. I’m Priya Mishra. I’m here to talk to you about some key sales and marketing predictions for 2021. Here's what happened and its impact on the way we do sales and marketing this year.  The B2B landscape has changed – forever. The idea of digital transformation is fast-forwarded. It means most B2B companies can now work online to promote and sell their products. In fact, companies that were stuck on physical selling events were forced to fully digitally transform themselves. CMOs will be accountable for revenue generation. Lead generation mapped with your business creates prospective customers. Traditionally, this could never be tied to revenue. So evolved the role of the CMO. Revenue marketers are now driven by the CMO’s decisions. It is not just about leads anymore. It is about bringing in customers and measuring revenue impact.  Magical AI will create an employment shift. Humans will have more impactful jobs. Most people think that AI will cause the displacement of jobs. On the contrary, it will make way for better abilities and better jobs.  With the advent of new technology, we can actually catch the voice of the customer and create a new source of truth. We may not want to relive 2020 but we can hope for a brighter 2021. I believe that massive disruption brings massive opportunities.  This is Priya, your very own marketing evangelist, signing off. See you soon.