Are you comfortable with the “sales” part of your studio? I’ve heard from several dance studio owners recently who confess to feeling more than a little awkward when it comes to selling what they do to potential customers. On a personal note, selling is hard for me and, in today’s episode, I’m talking about how reframing sales as an act of service really helped me overcome my aversion to the “sales pitch”. We look at how you can help your front desk team feel more comfortable with sales, reassess the way you and your team approach your studio boutique, and explore the importance of the follow-up when it comes to converting new enquiries to paying customers.

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