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Sales and Tech—The Kirk and Spock of managed services
- Adoption of newer sales techniques in the MSP space-selling the commoditized way
- The need for MSPs to focus around cybersecurity
- The necessity of educating the clients on the border between general IT services and the cybersecurity realm.
- The need to focus on sales and marketing in the MSP space
- Reaching the 1 million mark and the challenges involved
- The stigma associated with wealth and how a dedicated sales engine helps
- Brand value and the need to upsell oneself
- Mistakes made by MSPs while hiring sales people
- Mindset that helps with disruption in the industry
- Future of MSPs—Transitioning from widget sellers to risk management firm
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By Arvind Parthiban and Radhika Nair- Adoption of newer sales techniques in the MSP space-selling the commoditized way
- The need for MSPs to focus around cybersecurity
- The necessity of educating the clients on the border between general IT services and the cybersecurity realm.
- The need to focus on sales and marketing in the MSP space
- Reaching the 1 million mark and the challenges involved
- The stigma associated with wealth and how a dedicated sales engine helps
- Brand value and the need to upsell oneself
- Mistakes made by MSPs while hiring sales people
- Mindset that helps with disruption in the industry
- Future of MSPs—Transitioning from widget sellers to risk management firm
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