Selling is NOT easy

Sales as a Long Game


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Jeff Erickson understands that there's a natural tension that exists between sales and business development. One prioritizes cash through the door the other places an inordinate value on the partnership between the seller & the buyer.

In this episode of Selling Is Not Easy we'll explore the difference between the mindsets and behaviors and where there create friction in sales & BDR teams.

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Selling is NOT easyBy Bryce Conlan & Narrative Advantage