Listen to this interview to learn: The practical importance of creating an emotional context for the buying decision. How taking initiative with ASTD led to writing a much-needed book that helps both the sales industry as well as his career. The importance of attending to language in sales conversations and elsewhere. Top objections can be anticipated and prepared for to allow you to be more confident. Why top sales pros can predict the future. Dan Seidman talks with Bill Ringle about what top sales pros know and do differently.