Linda Richardson new book,Changing

the Sales Conversation: Connect, Collaborate, and Close is one of the few

sales books that I have read that puts an emphasis from a Service Dominant Perspective (SD-Logic) versus selling from a

Good Dominant Logic (GD-Logic) position. It is the new sales conversation that

had to happen.

Linda is the Founder and Executive Chairwoman of Richardson, a global sales

training business. As a recognized leader in the industry, she has won the

coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and

in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most

Influential Training Professionals.”

Linda is credited with the movement to Consultative Selling, captured in the

book Perfect

Selling, which is the cornerstone of Richardson’s methodology. Other

innovations Linda has spearheaded in the sales training industry are:

development of a comprehensive, integrated curriculum dedicated exclusively to

sales, commitment to customization vs. generic training, and development of an

interactive coaching-type training methodology.Lean Sales and Marketing: Learn about using CAP-Do