Enabling Effective Sales & Customer Experiences

Sales Enablement & Customer Experience as One with Walter Pollard


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Topics Discussed: 

· Sales enablement and CX as one, a holistic view

· What Customer Value Experience means

· Working backwards from the customer outcomes

· Shift from product focused GTM to customer centered GTC

· Sales leading with value to have more meaningful conversation

· Being in sales today requires person to be highly curious

· Sales enablement becomes glue across their organization to understand customer

· Focus on outcomes, from first contact to success

...more
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Enabling Effective Sales & Customer ExperiencesBy Craig Nelson