Looking at the reply rates of a campaign is the gold standard for measuring email effectiveness. Wes Baker argues you should instead focus more on sentiment. As the Senior Manager of Demand Generation at Jitterbit, Wes is responsible for streamlining inbound and outbound channels using their sales tech stack. In this episode, Wes gives his take on where sales engagement is today, tips for measuring effectiveness, and how he sees AI impacting the future of sales.