Sales Free Selling with Steve Fretzin

On this episode of Accelerate Your Business Growth, Diane Helbig talks to Steve Fretzin about the right way to approach sales. They discuss the importance of gathering all information before solving problems, presenting solutions effectively, and building trust when discussing money. The conversation also covers the value of networking with specific targets and qualifying potential clients before establishing a business relationship. Steve's book, "Succeed Without Selling," is the basis for his methodology of Sales Free Selling, which emphasizes developing a relationship with the buyer before attempting to make a sale. The episode provides listeners with practical tips on improving time management and qualifying prospects, and a deeper understanding of the importance of asking questions and building trust in sales conversations.

Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

Over the past 18 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Sales Strategies: "Instead of convincing and selling and pitching and all that, he was talking about things like building relationships and asking questions and listening and qualifying and trying to figure out if there's a fit."— Steve Fretzin 00:02:05

The Importance of Knowing When to Say No: "It wasn't because I didn't want the money or the business. It was because I finally realized that I would be chasing after this guy for a year and putting him into a business that wasn't a fit."— Steve Fretzin 00:05:15

Sales Free Selling: "Nobody likes to be sold. It's more fun to buy."— Steve Fretzin 00:06:29

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