Sales funnels can be intimidating, but at their core, they’re simple: a way for you to communicate with your ideal customers and give them all the information they need in order to make a buying decision.

In this episode on the holistic business approach to sales funnels, business strategist and coach Sarah M. Chappell discusses why sales funnels are so useful for small business owners, what their essential components are, how you’ll know if your sales funnel is successful, and how to address the common problems associated with them.

Think of sales funnels as a tool to facilitate your customer’s experience: a conversation where you don’t necessarily need to personally walk them through every step of their buying decision, but they still get all their needs met as they explore the offer that you’re providing.

By the end of this episode, you’ll be equipped with the foundations of how sales funnels work, so you can build your own and take action in your own business.

TIME STAMPS:

5:37—How sales funnels help distinguish leads6:41—The components of an effective sales funnel11:31—The six needs your conversion phase must address16:48—How to know if your sales funnel is working17:31—Guidelines for sales funnel conversion rates19:03—The ugly side of sales funnels

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sarahmchappell.substack.com