On this episode of Build Better Brands, Danielle Clarke is joined by Danny Allen-Page, CEO of Gravity 7 – a disruptive marketing agency that helps brands find their voice – about building his brand, building a personal brand and how he helps other people do that as well. 

KEY TAKEAWAYS

• As an entrepreneur my downfall is that I don’t celebrate any wins, I’m always chasing an expectation, I’m always trying to push. I’m growing my business, my passion is to go down the coaching side more, but the agency isn’t in the position where I could leave it and it’ll do its thing, so I’m trying to build the infrastructure for the agency to grow so that I can start being a coach as well.
• Being an entrepreneur, building a brand or a business, being a coach, all these things are hard. People like to paint a picture that it’s easy but it’s hard, so you need to gamify what motivates and drives you. These are all levers that you can pull to get yourself going. On socials everyone’s just spouting info, you’ve got to digest it and then apply it to what it means for you. It’s not gospel. It’s a way that they might have found, they might have read it and copied it, or they don’t even know anything about it, they’ve just put it in ChatGTP and it gave them some content – that is the reality of our world!
• Since 2020 one of the funnels I set up for a client has generated £20 million in sales. It does around £800,000-£1 million a month. Ultimately, to make those types of sales there needs to be synergy, an irresistible offer, an offer that’s in demand. It needs to be a growing market and then you need an acquisition machine, a sales funnel, a system that’s going to take them from cold to giving you money. With those three things in place you have a funnel that can scale to those numbers. Most people have an offer and a sales system but not the market demand which means it’s really hard to grow to the millions because there’s either no demand for what you’re selling or loads of people are selling the same thing. You’ve got to try something different.
• You need to understand who you are, who you help, what you do, and what you’re going to sell that at. People often go for the logo and brand identity, but that to me is just another kind of procrastination. What you should do is understand your values, understand who you help, and understand how you help them. Once you understand that at least you start putting out consistent content – don’t even expect it to be quality, be consistent first – you’re already going to be ahead of someone by building the muscle of consistency. Then you’ll naturally get better and you start putting out better content. Then I would start to spend money on potentially branding and things of that nature.

BEST MOMENTS

‘I respond better to negative than positive, which is not always better. I'd rather you say something negative or critique me and I grow and learn from it rather than from a pat on the back. I’m not saying it’s the right way to do it, it’s just how I am.’
‘AI is here and it’s happening, you’ve got to understand what it means to you and it could not mean anything right now, or you could leverage it for your business.’
‘If you’re a coach or even an agency you’re better off having a sales funnel than a website. If you’re a brand agency or consultant you might want a website to showcase your portfolio and case studies, but it depends on what your goal is. If your goal is to make money and create leads you need a sales funnel.’
‘You can grow faster on social platforms leveraging a personal brand in my opinion, unless you’re exceptionally good at creating content. Scaling full-stop on social media right now is a nightmare and it's a game that will drive you crazy.’

ABOUT THE GUEST

Danny Allen-Page is CEO of Gravity 7, a marketing agency that isn’t like the others. He likes to ensure that course creators and coaches get more attention, more leads and more sales by creating high converting sales funnels.

Instagram: @dannyallenpage

PODCAST DESCRIPTION

The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.

On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call 

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant 

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke 

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