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Sales in the Background: How to Make Your Email List Work While You’re Not
You started growing your email list… now what?
In this episode, I’m talking about the next step after list-building: setting up email automations that help your business keep working even when you’re not manually sending every single email.
Because your email list shouldn’t just sit there waiting for you to remember to send a newsletter. With the right automations in place, your email can welcome new subscribers, bring interested shoppers back to your site, recover missed sales, and follow up after someone buys.
And no, your emails don’t always have to be long, emotional, or packed with personal stories. Sometimes the best sales email is short, clear, and direct - with one goal: getting someone curious enough to click over to your website.
In this episode, I’m sharing:
- Why growing your list is only the first step
- What email automations are, even if your platform calls them flows, sequences, or workflows
- Why business and marketing are a numbers game
- The 4 foundational automations I’d start with: welcome, abandoned cart, browse abandonment, and post-purchase
- How these automations support the full customer journey: acquire, recover, reengage, and retain
- Why post-purchase emails have become one of my favorite ways to connect with Moss Bags customers
- Why simple, repeatable systems help your business keep moving without everything depending on you doing more
Favorite takeaway:
A newsletter is something you send. An automation is something you build. And when your automations are working, your email list becomes more than a list - it becomes a system that supports your business.
Join the Waitlist:
I’m currently building The Email Flow Fix, a fast-action course for product-based business owners who know email matters but don’t want to figure out every automation, email, and setup step from scratch.
Join the waitlist to be the first to know when it’s ready:
https://heyjulie.systeme.io/flowwaitlist
The ecommerce platform I use and recommend for product-based businesses.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags
Photography by Lisa Aamot | https://www.merakiphotographynw.com
View all episodes
By Julie SimonYou started growing your email list… now what?
In this episode, I’m talking about the next step after list-building: setting up email automations that help your business keep working even when you’re not manually sending every single email.
Because your email list shouldn’t just sit there waiting for you to remember to send a newsletter. With the right automations in place, your email can welcome new subscribers, bring interested shoppers back to your site, recover missed sales, and follow up after someone buys.
And no, your emails don’t always have to be long, emotional, or packed with personal stories. Sometimes the best sales email is short, clear, and direct - with one goal: getting someone curious enough to click over to your website.
In this episode, I’m sharing:
- Why growing your list is only the first step
- What email automations are, even if your platform calls them flows, sequences, or workflows
- Why business and marketing are a numbers game
- The 4 foundational automations I’d start with: welcome, abandoned cart, browse abandonment, and post-purchase
- How these automations support the full customer journey: acquire, recover, reengage, and retain
- Why post-purchase emails have become one of my favorite ways to connect with Moss Bags customers
- Why simple, repeatable systems help your business keep moving without everything depending on you doing more
Favorite takeaway:
A newsletter is something you send. An automation is something you build. And when your automations are working, your email list becomes more than a list - it becomes a system that supports your business.
Join the Waitlist:
I’m currently building The Email Flow Fix, a fast-action course for product-based business owners who know email matters but don’t want to figure out every automation, email, and setup step from scratch.
Join the waitlist to be the first to know when it’s ready:
https://heyjulie.systeme.io/flowwaitlist
The ecommerce platform I use and recommend for product-based businesses.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags
Photography by Lisa Aamot | https://www.merakiphotographynw.com