Sales Intersection: The Intersection of Money and Meaning

Sales Intersection Season 3 | Episode 7 | Revenue Acceleration Playbook | Guest Brent Keltner

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The CEO of Winanalytics and author of the upcoming book Revenue Acceleration Playbook discusses:

  • How to get to what’s most important to the buyer and what they’re working on most effectively
  • Using the ‘value menu’ for effective cold calling and value added conversations
  • How to go about identifying your ideal customer profile
  • The role trigger events play in qualifying prospects as a sign of intent
  • Social proof in the prospecting process
  • Buyer success moments
    • ...more
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    Sales Intersection: The Intersection of Money and MeaningBy Eric B Jones
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