In episode 213 of Small Business Talk with Cathy Smith, the focus is on a subject often misunderstood in the coaching world: Sales. Far from being a negative term, Cathy argues that sales are a vital component for any coach aspiring to turn their passion into a prosperous business. She challenges the commonly held belief that asking for payment somehow cheapens the coaching experience, asserting instead that sales are an avenue for building transformative client relationships.

Cathy also addresses prevailing misconceptions, such as the idea that setting fair prices equates to 'price gouging,' and she underscores the necessity for coaches to value their own time and skills adequately. Beyond this, she discusses the social benefits of running a financially sound coaching business, ranging from philanthropic contributions to achieving a work-life balance that includes community involvement.

For coaches ready to evolve from hobbyists to full-fledged business owners, Cathy introduces her upcoming book and course, 'The Coaches Marketing Roadmap.' This comprehensive guide aims to equip coaches with the tools they need to succeed in the business aspect of their profession. According to Cathy, coaches not only should but must charge for their valuable services, as this allows them to make a broader positive impact on the world.

Small Business Talk with Cathy Smith, brought to you by CATCO Enterprises.

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