sales – Jay Izso

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

Why do so many companies struggle to grow—even when they have talented sales teams and visionary executives? On the next episode of A New Direction, I, Coach Jay Izso, sit down with Wall Street Journal Best Selling Author Scott Edinger to discuss his latest book, The Growth Leader. Scott’s research uncovers a costly disconnect between the C-Suite and the sales force—driven by the fact that business strategy and sales strategy often live in separate worlds. The result? Leaders obsess over quotas and transactions instead of delivering a powerful, customer-driven experience.

In The Growth Leader, Scott shows that bridging this gap is not just possible—it’s essential. And it starts with what he calls The 5 Flags Start: Define Success, Embrace Your Power Play, Identify Your Customer, Create Value, and Execute. Each of these steps is a practical move any leader can take to transform how their organization thinks about growth, sales alignment, and customer engagement.

During this episode, Scott will break down each of these 5 Flags, revealing how they help leaders align their vision with real-world sales execution. You’ll hear why defining success goes far beyond revenue targets, how to identify your “power play” that differentiates you in the market, why knowing your customer is non-negotiable, and how creating true value leads to stronger, longer-lasting business relationships. And finally—how to stop talking about growth and start executing it.

If you’re an executive, entrepreneur, or sales leader who’s tired of missed targets, siloed thinking, and wasted potential, this is the episode you can’t afford to miss. Join us live Wednesday, August 13th at 5:30 pm Eastern, and discover how to align your strategy, empower your sales team, and lead your organization into sustainable, customer-focused growth.

Scott Edinger‘s book, “The Growth Leader: Strategies to Drive the Top and Bottom lines” is fundamentally and practically fantastic!

The bottom line is this, you as a CEO want your team to sell more, you get frustrated because they are not selling.  So what do you do?  You send them to more training.  You give them more books to read.  And what do they come back with? More scripts, more words and phrases, how to convert, etc. And that’s your problem!  Because do you know what is missing from all of this?  Zero focus on the customer experience…ZERO!

Scott Edinger uncovers all of this through research and his success in the consulting field working fortune 50 clients, and finds the same problems occur in every business.  The business strategy is not connected to the sales team, which is the front line of your business, and closest to the customer, and rather than focus on the customer experience, they focus on quotas.  It doesn’t work!

This book is the straight talk about why your sales team is failing and, why you are not achieving the revenues that you desire.  It comes down to this one statement:  “You don’t have a sales problem…you have a leadership problem”.  And if you think clever sales techniques are the answer to your sales issues, or that by adding more pressure to your sales team will increase sales…think again… Because you’re really not acting as a Growth Leader.

Great book! Get your copy here!

Please reach out to out great sponsors of A New Direction.

Linda Craft Team, REALTORS, for more than 40 years they have helped thousands of people all or the world make a life transition.  Let’s be honest, every place you have ever moved has been a life transition.  And when it comes to buying and selling real estate, they take the stress out of that transition.

Completely locally owned and unaffiliated, Linda and her expert team can help you find the best expert in real estate, regardless of what company they work for.  Give them a call!  Click on over to www.LindaCraft.com

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And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy!

Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned?

I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success.

Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time.

Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion.

It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve.

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial.

I use Audible and I love it!  I believe you will too.

Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

The post 5 Flags to Growth and Greater Sales appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

Well here it is episode 300!

So in this 300th episode we talk sales with our friend Steve Weinberg and his latest book.  Join us!

Did you know that 60% of salespeople never reach their sales quota?

You may think it’s 50/50 but in fact most do not make their sales quota. Why?

This is the frustration for many CEO’s and sales managers. It is the question of how do we improve our salespeople?

The first look is often and probably should be the sales team manager. They are like a coach of a sports team. They often get too much blame and the eyes of the sale staff, they can get too much credit.

Okay so what does a great sales manager do to help get their sales to excel?

Well in this episode of A New Direction Best Selling Author, Veteran Sales Success Expert and Sales Whisperer (I call him that) Steve Weinberg joins us to get us “Above Quota Sales Managment: Tips and Techniques to Get the Best Out of Your Sales Team”.

You will not want to miss Steve’s practical insights, from his years of experience and research.

Steve Weinberg’s new book, “Above Quota Sales Managment: Tips and Techniques to Get the Best Out of Your Sales Team” is an absolute must read!

The book is a culmination of Steve’s successful experience as salesperson who has closed over $500 million dollars in sales, and research in the field.

Above Quota Sales Management is a practical guide and handbook for those who truly want to either change the direction of their sales team or want the best out of them.

The book dives into areas that typical sales books do not.  Talking about the change in what sales managers do, and how the interact with their salespeople, dealing with the personalities of a buyer, understanding the nature of personal assistants who are protecting the decision makers and more!

Great book get your copy from Amazon or wherever books are sold.

We really would like to ask you to thank our sponsors.  Their financial support of A New Direction is so critical to helping us provide quality guests, books, and great sounding show.

EPIC Physical Therapy, they not only have the latest technology, they are certified and trained to have the latest therapeutic techniques.

Regardless if you just need to move a little better, are recovering from an injury or surgery, a weekend warrior, or a professional athlete.

EPIC PT will provide you with a customized treatment specifically designed for you.  Are you ready for EPIC Relief, EPIC Recovery and EPIC Results?

Then head on over to EPIC Physical Therapy.  www.EPICpt.com

Linda Craft Team, Realtors they literally are a locally owned independent real estate company,  that serves the world.

How can a small company serve the world?

They have created relationships with the best real estate experts in the world to help you regardless of where you live get the best person possible.

And because they are independent of any national brand, they have relationships with other professionals from all the companies, not just the ones that are part of a national branded network.

For more than 39 years they continue to build relationships because that is how Linda started the business and continues to do so today.  Head on over to www.LindaCraft.com

Hey…do me a favor and please tell your friends to subscribe to A New Direction on their favorite podcast platform and give us a 5 star rating we are so grateful when you do!

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

Maybe your wondering, “Why should I hire you as a coach”.  Well here are some things others have said about me as their coach.

Do any of these sound like something that may benefit you?  My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30 day trial.

I use Audible and I love it!  I believe you will to.

Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post Tips and Techniques to Get the Best Out of Your Sales Team appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

When it comes to being successful in sales it takes a little knowledge from many disciplines. It is a little science. It is also a bit of art. Then let’s not forget the disciplines of psychology and philosophy.

And for many people they may say there is a little magic too. In fact, one could say that to be successful in sales is little alchemy.

What can you do to improve your ability to be more successful in sales. In this episode of A New Direction Senior Vice President of Sales for Madison Global, Judd Weisgal rejoins us to talk about how he trains his salespeople to sell to fortune 500 companies.

Judd Weisgal has 25 years in sales, is the Senior Vice President of Sales for Madison Global, leads a sale team of nearly 100 people and sells himself.

In this episode we walk through the sales cycle from prospecting to referrals, whether you are in B2C or B2B sales.

Judd further discusses how there is a movie version of sales and then there is what it takes to be successful in sales.

Things we learn in this episode:

It’s not about your personality.

And so much more!  Are you ready to become more successful in your career?  Or perhaps you lead a team and maybe it’s time to change tactics.  Or maybe your methods need to be updated.

Join us for a powerful show that will boost your sales and make you more successful.

Please reach out and thank the sponsors of A New Direction.

EPIC Physical Therapy people from all over use them from post surgery to professional athletes, and even people who just want to move and feel better.

They are the certified staff and have the cutting edge equipment to design a customize treatment program specifically for YOU!

Get EPIC relief, EPIC recovery, and EPIC results by going to EPIC Physical Therapy…www.EPICpt.com

Linda Craft  Team, Realtors no matter the time of year, for 39 years Linda Craft Team Realtors has been helping people fulfill their dream of homeownership.

Their customers say that their service is “legendary”, you can find out for yourself by contacting Linda Craft & Team, Realtors click on over to www.LindaCraft.com

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

I am a business and life coach that specializes in helping people improve their performance in their business and life and help them become more successful in all aspects of their life.

You may have thought about a coach, but you just were not sure if a coach is for you.  That’s a great question to ask, and I would encourage you to call me and least chat about it.

My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

Also Book readers do you use Audible to listen to your books?  I do and I love it.  Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post Sales Success: The Alchemy of Being Successful appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

If you are interested in sales or consider yourself a veteran of the profession, the question of being successful is ever illusive. The fact is you are only as good as your last sale, and no matter how many sales you close yesterday has no guarantees if you will sell anything today or tomorrow.

Sales is not an easy profession. In fact, no other professional will hear the word “no” than the sales professional. So what does it take to be a successful in this profession? What does your mindset need to be in order to meet the demands of the sales profession? How do you get or stay motivated? What should you sell? How does your physical self play a role in your success or failure? What do the best sales professionals know mentally, physically, and emotionally that most people do not?

Well these questions and more are the subject of this episode of A New Direction as Success Sales Expert and Consultant Bryan Charleau joins me to talk about his book “Pitching Sales! A Complete Guide to Becoming A Sales Professional: Outwork, Outperfrom, and Outsell. Join us!

Bryan Charleau‘s book, “Pitching Sales!: A Complete Guide to Becoming a Sales Professional” is not your typical sales book about “hacks”.  It is part biography, but is also a book on the mindset and behaviors that are going to be required of you personally to be successful in the professional.

The book starts with a clear statement of saying that all kinds of people can be successful in sales, but it really starts with your own authenticity.  You simply have to be you.  Anything other than bringing your true self to the sales conversation will be met with failure.

The topics are vast such as “What keeps you from being successful”, “How can you can excel”, ‘Re-motivating yourself” and many more.  Dig in and get your copy by clicking right here!

Please reach out and thank the sponsors of A New Direction:

Epic Physical Therapy, certified, and with cutting edge technology and therapeutic equipment.  They treat you as a whole person helping you reach the goals you have to be the best physical person you can be from every day aches and pains, to surgery recovery, to professional athletes, Epic Physical Therapy provides, EPIC relief.  EPIC recovery.  and EPIC Results!  Check them out by clicking on over to www.EPICpt.com

Linda Craft & Team, Realtors, fully locally owned and operated, and unaffiliated with an national brand for more than 38 years has developed relationships with the worlds best real estate professionals.

And they help people like you have an amazing experience when it come to selling their home or buying a new one.  So if you are looking to connect with the best person in your area…why not start with Linda Craft & Team, Realtors drive on over to www.LindaCraft.com

Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works.  Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity.

Or perhaps you have a team who is in need of a direction, I can help there too.  I work with sports teams in mindset, business sales teams in discovering methods to increase sales and more!

So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk.  The first call is free and we can find out if I will be a good fit for you and your team.  My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

The post From Sales Zero to Sales Hero appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

When it comes to selling anything here is what we know.  First it can be a tremendously rewarding and lucrative career.  We also know that finding people who are good at selling is difficult, and finding great sales people is even harder.  Just look at these statistics on selling.  In one study they found that 55% of people earning a living in sales should be doing something else and 20-25% have what it takes to sell, but they should be selling something else.

So what’s missing? Why do have so many people have a difficult time in sales and selling? The answer may be they are completely out of alignment with themselves, the company they are selling for, the product that they are selling, and the audience they are selling to. In this episode of A New Direction Best Selling Author and Sales Team Expert Stacey Hall joins us show us how to be successful in sales by aligning with your core values, aligning with what you sell, and how to use social media to increase sales. This non-traditional view of selling from your comfort zone creates depth in relationships with your clients and leads to greater sales, higher satisfaction and greater success!

Stacey Hall‘s best selling book is entitled Selling from Your Comfort Zone: The Power of Alignment Marketing the book is going to be a challenging read for those of you who believe in the old fashioned way of doing sales.  If you believe that in today’s world that you can avoid the idea of “Know, Like, and Trust” when it comes to selling you will have missed the boat.

The fact is that today’s buyers, whether it is B2B or B2C are looking of those people who they can get to know, are likeable, and can build trusting loyal relationships.  The days of scripts, spammy, clever lines and foot in the door are over.  The fact is we sell to other humans.  Decisions are made by other humans.  That means whether you like it or not the decisions that are made are in fact made from a place of emotions, not a place of logic.  Hence it would serve us well when it comes to selling to make sure we understand who they are, where they are coming from and have build a solid foundation of a relationship.  Because it will be that emotional connection that will avoid objections and naturally lead to the sale…which is truly Selling from Your Comfort Zone.

Please thank our sponsors of A New Direction!  We are so grateful for their financial support in helping the show grow and get to you.

EPIC Physical Therapy, if you need better nutrition, post surgery rehabilitation, better movement, or being at the top of your game as an athlete, EPIC PT are the certified professionals with the latest technology to get you back doing  or get you doing what it is that you want to do physically.  Honestly, they are my go to physical therapists, and I have to say that they get me back to doing the things I enjoy safely, quickly, and with great results.  So if you are looking for EPIC relief, EPIC recovery, and EPIC results…then look no further the EPIC Physical Therapy.

Linda Craft & Team, REALTORS for more than 35 years they have been at the top of the list when it comes to real estate.  How have they done that?  They create real relationships.  In a low touch, high tech world the one area that they recognize as the most important is truly connecting with you and understanding what you need and want from the home selling and buying process.  The only way they can know that…is by getting to know you!  Come on over to the Real Estate Professionals who focus on the Relationship.  Click on over to Linda Craft & Team, REALTORS…  www.lindacraft.com

The post Selling From Your Comfort Zone for Increased Sales and Success! appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

What are some of the tips and techniques the most successful sales professionals use to stay at the top of their sales game? Well it’s not being clever. It’s not being manipulative. It does however require for you to put in the work. It’s understanding the buyer. Sales is knowing where the power of decision comes from. Successful sales professionals understand how to use LinkedIn, keep their pipeline full, have great follow-up, know how to network and more! Returning for part 2 on A New Direction, Sales Expert Trainer and Sales Coach Steve Weinberg goes into more detail about becoming a high performing sales professional. If you are in sales, sales manager, CEO or founder, you will want to be tuning into this show!

Steve Weinberg‘s book Above Quota Performance is for every sales professional, sales manager or anyone who leads a sales team.  Whether you are B2B or B2C the principles, tips, and techniques that Steve lays out are up-to-date and ring true in today’s competitive sales markets.  Above Quota Performance addresses the most common issues, from bad sales advice, to follow-up, prospecting, understanding your value proposition, knowing your competitive advantage, how to leverage LinkedIn and more!  If you are looking for sales mastery this book is for you.  You can buy it through Amazon right here.  You can connect with Steve on LinkedIn by clicking Here!

Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses!

EPIC Physical Therapy from non-athletes to professional athletes EPIC PT has the best certified therapists along with cutting edge technology to help anyone reach their physical goals.  Even if you want to just get in better condition or need a better diet plan.  EPIC Physical Therapy can help you get back to work or play.  So if you want to be EPIC then get EPIC results from EPIC Physical Therapy.  Give them a call or click on over to www.EPICpt.com

and

Linda Craft Team, REALTORS for more than 38 years and going strong find out why they are known as legends of life transition. Every place you have lived is a transition in life.  Find out the reasons why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and making their life transition..  They are the independently and locally owned company that is world renown.  Learn more by going to www.LindaCraft.com

The post Sales Pro Mastery – Tips and Techniques – Part 2 appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

Sales is can be a lucrative profession. Many people decide to go into sales, but the statistics indicate that less than 50% of sales people do not meet the sales objectives that are asked of their company. It begs the question, “Why are sales so difficult?” You would think with all the sales training that is available sales people would be knocking it out of the park…and yet they do not. On this episode of A New Direction Expert Sales Team Builder Steve Weinberg shares his decades of experience as both a successful sales professional and building successful sales teams. In this episode Steve talks to us about what makes a successful sales professional.  What are some of the wrong lessons you may have learned in obsolete sales training, the power of succinctly and articulately knowing your value proposition, traits of the high performance sales professionals and more!

Steve Weinberg‘s book, Above Quota Performance: Tips and Techniques to Becoming a Master Sales Pro is the complete book for sales professionals and sales managers.  Whether you are in B2B or B2C sales this book has something for everyone.  Above Quota Performance also has what Steve calls “Takeaways” that give you brief insights into those things you need to do and consider as you go about making yourself an elite sales professional.  The one thing that will surprise you in this book…there are no slick, manipulative sales techniques!  These are sound techniques that do not rely on “tricks” but rely on skills to help you understand the buyer and make sure you are delivering to them the solution that they not only need but what they want.  Because at the end of the day if you want to be Above Quota you will have to answer the buyer’s question…”What’s in it for me”.

We really would like to ask you to thank our sponsors.  Their financial support of A New Direction is so critical to helping us provide quality guests, books, and great sounding show.

EPIC Physical Therapy, they not only have the latest technology, they are certified and trained to have the latest therapeutic techniques.  Regardless if you just need to move a little better, are recovering from an injury or surgery, a weekend warrior, or a professional athlete.  EPIC PT will provide you with a customized treatment specifically designed for you.  Are you ready for EPIC Relief, EPIC Recovery and EPIC Results?  Then head on over to EPIC Physical Therapy.  www.EPICpt.com

Linda Craft Team, Realtors they literally are a locally owned independent real estate company,  that serves the world.   How can a small company serve the world?  They have created relationships with the best real estate experts in the world to help you regardless of where you live get the best person possible.  And because they are independent of any national brand they have relationships with other professionals from all the companies, not just the ones that are part of a national branded network.  For more than 38 years they continue to build relationships because that is how Linda started the business and continues to do so today.  Head on over to www.LindaCraft.com

Hey…do me a favor and please tell your friends to subscribe on their favorite podcast platform and give us a 5 star rating we are so grateful when you do!

The post Tips and Techniques to Becoming a Master Sales Pro appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

The fact is we are all sales people at some point if not most point in our lives.  But then there are those people who have made sales their career.  It is a profession.  But let’s be honest it’s not an easy profession.  The fact is for most people who are not in sales when they hear the word, there can be this yucky feeling in the pit of their stomach and an urge to runaway.  Why?  Well because the truth is there are really bad sales people who have ruined it for those who are trying to do the right thing by their clients.  Alex Dripchak is one of the great ethical sales professionals that joins us on this episode of A New Direction.

Ales Drapchak‘s book “100 Skills of the Successful Sales Professional” is quite possibly the best book on sales I have ever read.  He has taken his own experience from Mercer and Oracle and coupled that with the wisdom of ore than 25 books on sales.  This book will literally help you become a better sales person, a more likeable sales person, and a sales professional that can be profitable without taking advantage of the client.  “!00 Skills of the Successful Sales Professional” is not only a great read, but I found it fun and a wealth of useful information for any business.

I know you are going to enjoy the show and you will love Alex Dripchak!  ;Here are the different ways to reach Alex and find out what he is doing.  100salesskills.com  commenceyourcareer.com

Alex Dripchak on LinkedIn

@areyouworkforceready on Instagram

Please thank your sponsors for their financial support of A New Direction:

Please like the social media pages and say thank you to our sponsors of A New Direction.

EPIC Physical Therapy, they have all the latest equipment, tools, and technology, but what makes EPIC…well…EPIC is their certified staff.  They really do understand that no two injuries or people are exactly the same so they will customize a treatment plan specifically for you.  So if you want EPIC relief, EPIC recovery, and EPIC results whether you are recovering from surgery or overcoming an athletic injury or just want to be a better version of you please contact EPIC Physical Therapy.  www.EPICpt.com

Linda Craft & Team, Realtors for 35 years they have remained at the top of the real estate market.  Why? Because they truly are known as the “Legends of Customer Service”.  For 35 years they have built their business by building one relationship at a time.  Linda’s first customer was in 1985 and they still come to see her today, because that relationship is still as important today as it was 35 years ago.  Find out why Linda Craft & Team offer a real relationship difference.  Click on over to www.LindaCraft.com

Also Book readers do you use Audible to listen to your books?  I do and I love it.  Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post Sales Skills of the Successful Sales Professional – Alex Dripchak appeared first on Jay Izso.

Find your leadership blind spot: take the free 3-minute Leadership Blind Spot Scorecard at jayizso.com/scorecard

As an entrepreneur we typically are idea people.  Some of us are sales people, but it seems like the more entrepreneurs I interview the more I see their creative side than their sales side.  Sometimes it appears to be an attitude of, “if I build it, they will come”.  The truth is many entrepreneur types not only have a problem with selling they have a problem with sales people in general.  And sometimes with good cause.  For example, have you heard sales people use the word “leads” to refer to human beings.  It is a label.  And as we know about labels when we place a label on a person we change them from a human to a “thing”.

The fact is entrepreneurs need to wear may hats.  They are the CEO, the marketer, the sales person, the negotiator, the HR department, the book keeper, and so many roles.  Sometimes it is difficult to prioritize and know what is important.  Many times our emotions and lack of skills and knowledge can get in the way of our own productivity and profitability.  In this episode of A New Direction After Party (chats after the show is over), Steve Brown author of  The Golden Toilet helps us figure out some of our own thoughts and beliefs that come with being an entrepreneur.

The book “The Golden Toilet is full of great information for not only the entrepreneur, but also for the sales person, the marketing person, the manager, the CEO and anyone who has a desire to make your way in the right way.  Steve Brown having been with us before has become one of the most listened to guests on the show and The Golden Toilet is a book that you should read as part of your 2021 goals for growth.

Please reach out to the sponsors of A New Direction and thank them for their financial support!

EPIC Physical Therapy is where I go when I am injured, or just want to feel better for my aches and pains.  But you know who else uses EPIC pt?  Professional Athletes and Athletes of all ages.  They have the cutting edge equipment combined with the superior knowledge to customize a treatment program for you!  When you are ready for EPIC Relief, EPIC Recovery, and EPIC Results head on over to EPIC Physical Therapy – www.EPICpt.com

Linda Craft & Team, Realtors, for 35 years Linda has been building relationships with people one person at a time.  And today she and her team are still building real lasting relationships with her clients.  They fully understand that the power of the home you own is the memories you make in your home.  While you may forget the details of the construction of the home, you will never forget all the significant events that made an impact on your life.  It is that dedication to relationships with her clients that continue to keep her at the top of the real estate charts, why her clients refer her and her team, and why they say LCT has “Legendary Customer Service”.  Why not check out the Legends of relationship….go to www.LindaCraft.com

The post Sales, Marketing and the Entrepreneur – Steve Brown – The Golden Toilet appeared first on Jay Izso.

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When you hear the word ethics and sales they really don’t sound like they go together.  It is kind of an oil and water thing for most people.  As a matter of fact when it comes to business our colleges and universities don’t even teach ethics of sales.  It is a topic that is rarely if ever discussed and when it is, it’s because someone got into trouble over an ethics violation.

When you talk to sales people about ethics you will find what is ethical to one is not ethical to another.  When you go to ethics training sessions rarely will they even talk about right or wrong, but that you have to make up your own mind.  Finally we have someone who is willing to take a stand on what ethics are and are not.  Someone who draws the line between how a customer is to to be treated, marketed to, and sold to.  His name is Joel Malkoff, and he joins us on A New Direction and after 45 years of selling ethically and over 500 million dollars in generated sales he tells what ethical selling is and is not and how it can lead to greater profit.

Joel Malkoff‘s book is entitled, “Selling Ethically: A Business Parable Connecting Integrity with Profits“.  The book is in fact a parable about a man named David King who goes before a heavenly court to determine if he has been ethical.  Example after example is presented with interesting twists.  The reader is left with great nuggets of wisdom and a direct understanding of what is right and not right when it comes to sales.  One major take away that you will get from Joel is that we need to rewrite “let the buyer beware”, but “let the seller beware he must be honest and transparent”.  It is a mind shift away from the responsibility of the buyer to the responsibility of the seller and the sales person to ensure that they are being upfront and fully disclosing.

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