In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.

Specifically, we cover:

1) Why Ben decided to structure the SKO the way he did

2) Connecting with employees to understand what motivates them

3) How trust at the leadership level plays into running these types of events

4) Fear and decision fatigue from marketers apparent at B2BMX

5) Navigating awkward conference convos

Ben drinks water 💧

I drink a Pinot noir 🍷