Title:  Opening New Markets

Question: Luigi – Milan Italy – These last two years have been tough, we sell into a few markets that continue to be challenged and we are not sure are going to recover from COVID. I need to diversify our revenue streams, and open up some new markets. What are the best ways to choose which markets to sell into, and what is the best way to structure my sales team to sell into these industries.

 Books: 

Trusted Leader by David Horsager  The Trust Edge by David Horsager 

Lightening Round: Top ways to build a prospect list in a new market