🎙 Welcome to Foam To Fortune — Episode #31!

This week, we sit down with Leonel Sanchez, the driving force behind Opulence Sales Agency, to break down how contractors can master sales systems, lead generation, and team scaling to boost revenue across the spray foam and home services industries.

From powerful cold-calling techniques to B2B client strategies and mindset for growth, Leonel shares how Opulence helps service businesses build profitable sales pipelines — whether you’re running crews, closing insulation jobs, or scaling a multi-state operation.

🕒 Chapters

00:34 – Host welcome and guest introduction

01:00 – What is Opulence Sales Agency?

04:26 – B2B focus and lead-generation system

08:34 – Cold-calling, scripting, and objection handling

14:33 – Field visits and sponsor message

18:19 – Persistence and sales success stories

22:17 – Scaling, valuation, and corporate sales lessons

27:48 – Hiring a sales team and selling hours model

34:00 – Pricing, engagement models, remote vs local work

38:38 – Leonel’s mindset, habits, and personal development

59:36 – Final thoughts, contact info, and outro

💼 Connect with Leonel Sanchez

🌐 Website: https://www.opulencemanagement.co/

📸 Instagram: @opulencesalesagency

📧 Email: [email protected]

💥 Sponsored By

Spray Foam Genius Marketing — the all-in-one growth engine for spray foam contractors.

📧 Email: [email protected]

📞 US: (877)-840-FOAM

📞 CA: (844)-741-FOAM

📸 Instagram: @foamtofortune | @officialspencerhart

Want to grow your spray foam business online?

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