Sales Ops Strategies-Are You Maximizing Every Lead? w/ Aaron Lockhart

With a strong CDN in place, Sales Ops can identify and prioritize who the valuable prospects are, and then push those leads down to Sales Reps. Aaron Lockhart, Senior Manager Sales Operations at Limelight Networks discusses how his Sales Ops team goes through that process, maximizing every lead and letting the Sales Reps do what they do best-Sell. What we talked about: Identifying your total addressable market Prioritizing your outreach Shoring up your sales cycle to assure an above bar customer experience For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.