If you have to advertise or sell your business, is it even good enough to keep it running? Seriously, is it? Companies worldwide struggle to generate demand WITHOUT significant investments in a strong sales organization and a high-budget marketing initiative. The root of this catastrophe is typically caused by something known as design thinking—or the lack thereof. Design thinking is a critical component to the success of all businesses in every industry. It’s a factor that most businesses blatantly neglect.