Sheila turned things over in her mind, sales page vs landing page? Which one did she need for her upcoming course launch?

You see, for many years Sheila taught Art programs at her local university.

Now she wants the flexibility of working her own hours from home.

In order to do this, she needs to find a way to generate an income teaching Art online.

She discovered that she can develop a course by teaching Artists how to improve their skills.

The problem is that Sheila has little to no knowledge when it comes to launching and selling programs online.

Let me know if you can relate to these challenges.

* You're really good at what you do but self-promotion makes you cringe

* When it comes to technology, you would prefer to outsource this task

* You are not familiar with all the marketing lingo which is a huge obstacle

* Although you have a sizeable marketing budget you wouldn't know what to spend it on

If only there was a way to get a better understanding of the basics of what's required to set up, market and launch a program.

In this post, you'll learn the main difference between a sales page and a landing page. You'll also get access to other resources to help you launch your signature offer.

Landing Page Statistics

Before giving you a better understanding of the sales page vs landing page question.

Let's first look at the latest statistics when it comes to landing pages.

This is so important because you need a profitable landing page in order to launch your offer.

If you already have a website then you'll be happy to hear that 77% of landing pages are home pages, this is according to the folks at Klient Boost.

In other words, you probably already have a landing page without knowing it.

The average conversion rate of a landing page is 9.7%, which means that if 100 people visit your landing page only 9 people take action.

Very often this is a scary reality for most course creators.

Here are some other useful statistics about landing pages.

* At least 58% of them have clickable graphics (including buttons)

* 48% of landing pages contain more than one offer

* You can increase leads by 55% by having 15 landing pages

* 37% of top landing pages include testimonials

* 58% of landing pages are optimised for mobile devices

* You can increase conversions by 86% if you include a video on your landing page

* Long landing pages generate 220% more leads (there's a reason for this)

Now that you have a few tips on how to develop a more profitable landing page let's look at what exactly is a landing page.

What is a Landing Page?

A landing page is a web page designed to achieve a specific objective or goal for a business or entrepreneur.

In many cases, a landing page is used to encourage site visitors to give their information in exchange for a digital item.

It's also a great way to