In this Sales Leaders Podcast episode, John introduces Arash, the Chief Revenue Officer at Novarc Technologies. Arash emphasizes Novarc's mission to create a better world through automation and shares insights on his unconventional path into sales. He advocates for outcome-based sales, highlights the role of marketing in shaping strategy, and underscores the importance of placing the right people in the right roles within a company to drive success. Stay tuned for upcoming episodes!