Join Rich Walsh, CEO of CorVent Medical, and lifelong medical device regulatory guru along with host Maureen Shaffer, CEO of Mingletoe, to learn the Sales Point of View (POV) on medical device marketing and messaging.

• Learn key tips and techniques for high-level sales and marketing organizations from Rich’s time at US Surgical and Acclarent and what’s important today
• Learn about critical collaboration amongst training and education, the field sales force and marketing around messaging
• Learn how to think about success and failure as well as Rich’s favorite place on earth

Key Takeaways

"In marketing, it's critical they're great listeners. If they're great listeners and they capture and they hang on every word of the customer, both the internal customers within the organization and the external customers out in the field, at the hospitals, at the doctor's office, at the clinics, that's really critical that they understand and they capture every little nuance of what the customer's trying to tell you."

"What are some of the activities that characterize high-level medical device marketing organizations?"

"The marketing team at US Surgical was always in the field. They spent a lot of time in the field. That organization always bring the salespeople in. They did a lot of focus groups where the salespeople really owned the customers and introduced them to the marketing people and then collaboratively worked with the customer.”

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FOLLOW Rich Walsh: https://www.linkedin.com/in/richardswalsh/

FOLLOW Maureen Shaffer: linkedin.com/in/maureenashaffer