In basketball, when you have to practice fundamentals – it means going to the foul line.

In golf, practicing fundamentals means hitting balls and balls and balls.

In soccer, it means kicking the ball again, again, and again until it does what you want every time.

In sports, it is always about fundamentals.

When you have a problem and are not hitting the target, what does the coach say every time? “Get back to the fundamentals.”

Based on that sound assumption, when it comes to sales, why would it be any different? It would not.

Why do we, as salespeople, look at every other solution out there but fundamentals?