For all sales consultants, no matter what you are selling, THIS issue is paramount!  Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close:  Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes,"  and the Technique (a counter/transition/close tactic).  Having multiple arguments and the ability to circle back to the close is shown to be vital.  And the benefits of disagreement with the customer are also discussed...  Don't miss this one!