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Sales Prospecting Simplified
Episode 18: Sales Prospecting Simplified with Nico De Bruyn
Rather than struggling to start a conversation with someone who doesn’t need what you’re selling, there are ways to streamline and systematize the process to make it more efficient and productive. On today’s show, we discussed some tactical tips for simplifying your sales prospecting with the CEO of Boundless Media, Nico De Bruyn. Nico is an entrepreneur with a focus on helping brands break through the noise to win more clients and live better lives. Tuning in, you’ll learn the value of personalization, creating human connections, and using online marketplaces to zero in on your ideal clients. Nico also shares his insight into Boolean searches and contextual follow ups that add value, as well why he believes that salespeople tend to overcomplicate the prospecting process in the first place. Nico has a key piece of advice for listeners who are struggling with prospecting: ask yourself what sales would look like it was easy, then make that a reality! Make sure not to miss this conversation full of winning sales strategies and practical examples with no-nonsense author, digital marketer, growth hacker, speaker, and entrepreneur, Nico De Bruyn!
Key Points From This Episode:
Hear about Nico’s background and why he doesn’t consider himself a ‘traditional marketer’.
The differences between sales and marketing and why Nico takes a holistic approach.
How to break through the noise: find what works and master it before moving on.
Find out how personalization can help you connect with more people.
Nico shares some elements from his custom email template; don’t overcomplicate it!
The benefits of multichannel prospecting, auditing your time, and just being human.
Find more people who need what you are trying to sell using online marketplaces.
Nico’s tips for developing your ideal client profile (ICP); be specific!
How Google has all the answers you need for channel identification.
How to use the Boolean keywords, ‘AND’, ‘OR’, and ‘NOT’, to narrow it down.
Outreach methods you can try once you’ve found people who need what you’re selling.
Nico outlines the benefits of sending contextual follow ups that add value.
Why it can take from seven to 16 follow ups in your email cadence to convert a lead.
Why Nico believes that salespeople tend to overcomplicate the prospecting process.
The value of leaning into the unknown; embrace the no’s!
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By Sales SamuraiEpisode 18: Sales Prospecting Simplified with Nico De Bruyn
Rather than struggling to start a conversation with someone who doesn’t need what you’re selling, there are ways to streamline and systematize the process to make it more efficient and productive. On today’s show, we discussed some tactical tips for simplifying your sales prospecting with the CEO of Boundless Media, Nico De Bruyn. Nico is an entrepreneur with a focus on helping brands break through the noise to win more clients and live better lives. Tuning in, you’ll learn the value of personalization, creating human connections, and using online marketplaces to zero in on your ideal clients. Nico also shares his insight into Boolean searches and contextual follow ups that add value, as well why he believes that salespeople tend to overcomplicate the prospecting process in the first place. Nico has a key piece of advice for listeners who are struggling with prospecting: ask yourself what sales would look like it was easy, then make that a reality! Make sure not to miss this conversation full of winning sales strategies and practical examples with no-nonsense author, digital marketer, growth hacker, speaker, and entrepreneur, Nico De Bruyn!
Key Points From This Episode:
Hear about Nico’s background and why he doesn’t consider himself a ‘traditional marketer’.
The differences between sales and marketing and why Nico takes a holistic approach.
How to break through the noise: find what works and master it before moving on.
Find out how personalization can help you connect with more people.
Nico shares some elements from his custom email template; don’t overcomplicate it!
The benefits of multichannel prospecting, auditing your time, and just being human.
Find more people who need what you are trying to sell using online marketplaces.
Nico’s tips for developing your ideal client profile (ICP); be specific!
How Google has all the answers you need for channel identification.
How to use the Boolean keywords, ‘AND’, ‘OR’, and ‘NOT’, to narrow it down.
Outreach methods you can try once you’ve found people who need what you’re selling.
Nico outlines the benefits of sending contextual follow ups that add value.
Why it can take from seven to 16 follow ups in your email cadence to convert a lead.
Why Nico believes that salespeople tend to overcomplicate the prospecting process.
The value of leaning into the unknown; embrace the no’s!