In B2B, achieving stellar business performance is an incredibly complicated endeavor. At the vertical level, beyond just manufacturing, distribution and services, the intricacies grow even more challenging as unique macroeconomic factors and industry disrupters further stress legacy systems and methods. Gaining strategic control of pricing and sales performance at this level will be the differentiator between leaders and laggards. B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must-have.