Mike Boyle is the MD of Sales Shift Global. He talks about his latest book “Sales Shift” and the new Sales DNA. Sales People need to change from being product experts telling prospects all about products to consultants asking probing questions to help prospects gain a deeper understanding of their problems. They can learn from the curious mind of a child. The four pillars of coaching are: fitness, skills, technique & mindset. They apply to sales as well as sport. Visit b2m.co.nz/sales-shift

Broadcast on Otago Access Radio www.oar.org.nz