Joining Vikram on the show today is Scott Leese, a mentor coach, and leader in the field of start-up sales. He is currently the founder of Surf and Sales, an alternative to a sales conference, and the author of two bestselling books on Amazon. In addition, he is the Co-Founder of Scott Lease Consulting, a firm that helps people with sales strategy and processes.

After his 23rd birthday, Scott started battling autoimmune diseases, ulcerative colitis, and a colon cancer scare. After starting his career at the age of 27, Scott quickly moved up the ladder and went on to lead the sales function at companies. As you listen, you’ll learn about Scott’s journey from being a sales leader to starting his own company. Scott discusses topics like why businesses need a playbook and the importance of adding value to your customers. Then, Scott reviews the mistakes firms make when it comes to sales and scaling up their businesses, and he finishes up by discussing his offbeat sales communities and how people can join them.