Episode Overview:

In this episode of Quiet Impact, Nathan sits down with Mandeep Soor, the CEO and co-founder of Bendy, a groundbreaking tech startup helping retailers and manufacturers navigate environmental, social, and governance (ESG) risks in their supply chains. Mandeep shares her journey from corporate finance and strategy consulting to the startup world, revealing how Bendi was born out of a need to make supply chain data more accessible and actionable.

Key Topics Covered:

• Mandeep’s Background & Journey to Bendi
• From corporate finance to strategy consulting and eventually to the startup world, Mandeep explains how her experience shaped Bendy's mission and direction.
• The Evolution of Bendi
• How Bendy started as a consumer-facing tool for supply chain transparency and pivoted into an enterprise solution serving large brands and retailers.
• The Challenge of Supply Chain Data
• Why managing supply chain data is so complex, and how Bendy is helping companies map out their suppliers to identify ESG risks.
• The Role of AI in Supply Chain Transparency
• How AI and data science are being leveraged to track, analyze, and mitigate ESG risks at scale.
• Challenges & Lessons in Building a Tech Startup
• The key lessons Mandeep and her co-founders learned, including the importance of product-market fit and the struggles of monetization.
• Co-founder Dynamics
• The different strengths of Bendy's three co-founders and how they complement each other in building a scalable business.

Why This Matters:

With increasing global scrutiny on ESG compliance, businesses must have a clear view of their supply chains to avoid reputational and operational risks. Bendy’s approach is helping companies gain deeper insights into their suppliers and take proactive steps to mitigate risks.

Notable Quotes:

• "The challenge has always been around data. How do you manage it better? How do you get more of it? And how do you use it effectively?" – Mandeep Soor
• "We built something that looked great, was easy to use, but no one wanted to pay for it. That was a big lesson for us." – Mandeep Soor
• "Supply chains are incredibly interconnected. Understanding where your products come from is more important than ever." – Nathan

Resources & Links:

• Learn more about Bendy
• Follow Mandeep Soor on LinkedIn
• Connect with Nathan on LinkedIn

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