As an inbound marketer, we practice what we preach.

But when you dominate online, you have to be careful what you wish for…

Sometimes we get so many calls and emails it’s hard to keep up.

Sound like humble bragging? It’s not.

When a large amount of your leads don’t have the budget or willingness to invest in a successful marketing campaign, it takes a lot of time and effort to process leads that are not your ideal clients.

It takes time and money to qualify and process high ticket leads.  And it takes resources (as in salary or commission) to professionally process your lead flow.

And how you handle leads – especially ones you need to reject – affects your online reputation.

Any business that wants to grow, MUST consider outbound sales.

Why?

Because good clients – your ideal clients – are often already growing without your help.  They don’t know if they could be making a lot more money with your help, unless you can make them aware of opportunities they are missing.

I just had to know for myself what is working, because we failed miserably at sales campaign last year.

So, I turned to one of the smartest sales experts I know, from one of the world’s most trusted sales training systems.

Dan Stalp, President of Sandler Training Kansas City breaks down what I did wrong, how to do it right, and what tactics are working for sales pros today:

• LinkedIn (great insight here)
• Strategic referral tactics
• Networking