What do world-class persuasion, the secret storytelling power of “Baby Mozart,” and the real reason most B2B startups fail all have in common? In this episode of Predictable B2B Success, we’re joined by Dr. Yaniv Zaid, aka Dr. Persuasion, an economist, attorney, public speaking coach, and the author of 11 bestselling business books, including The 21st Century Sales Bible. Broadcasting from Tel Aviv but consulting with companies worldwide, Dr. Zaid reveals why so many organizations struggle to turn technical brilliance into commercial success and how a simple shift in communication can transform the fate of your business.

If you’ve ever wondered why your incredible product isn’t winning over customers or if your marketing team keeps missing the emotional mark, Dr. Zaid shares actionable frameworks to bridge the gap between tech teams and buyers, plus the art of “selling the problem before the solution” (using examples that will stick with you). He unpacks the psychology behind how buyers make decisions, the four crucial steps every sale must pass through, and the overlooked power of social proof and storytelling, even for the most technical founders.

Prepare for myth-busting insights and practical tactics that could change the way you pitch, write, and sell. Dive in; you might discover the persuasion secrets your business never knew it needed.

Some areas we explore in this episode include:

• The Importance of Communication in B2B: Why poor communication leads to failure and the need to bridge knowledge gaps.
• Yaniv Zaid’s Background in Persuasion: His journey from debate and law to helping organizations persuade and connect.
• Common Startup Mistakes: Overemphasis on product development at the expense of sales and marketing.
• Focusing on Problems, Not Just Solutions: The value of selling by addressing the customer’s core problem.
• Translating Technical Jargon: Making complex ideas understandable to non-technical audiences.
• Balancing Logic and Emotion: Combining facts with storytelling to connect with clients.
• The Know, Like, Trust, Buy Framework: The buying steps every client takes.
• Effective Web and Copywriting: Structuring websites and marketing messages to prioritize customer pain points.
• Storytelling and Social Proof: Using stories and testimonials to build trust and credibility.
• Customer-Centric Mindset: Always focusing on customer needs and emotions over features.
• And much, much more...