In this episode of Drop the Stress, Not the Ball, I sit down with Rob Cockburn to explore his refreshing and stress-free approach to sales. Rob shares his remarkable journey from a varied career — including coaching roles in the UK's National Health Service — to building his own training and coaching practice.

We dive into:

• How Rob reframed sales from stressful "hard closing" to simple, authentic conversations

• Why he believes in "Always Be Connecting" rather than "Always Be Closing"

• His Consistent Conversion™ method and how it helps professionals cut stress, stay focused, and attract the right clients

• The role of KLT (Know, Like, Trust) in building genuine relationships

• Practical tips on handling "no's" without pressure and creating more ease in the sales process

Rob's philosophy is clear: sales doesn't need to feel heavy or complicated. Instead, it can be natural, simple, and aligned with the way we already connect in everyday life.

👉 Connect with Rob Cockburn on Facebook: https://www.facebook.com/rob.cockburn.73

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