Welcome to Trailblazer Talk! In this episode, we—Ethan Parker and Sophia Bennett—are diving into Salesforce’s groundbreaking “Trends in AI for CRM” report. Whether you're a Salesforce professional or simply interested in how AI is transforming customer relationship management, this episode is packed with valuable insights.

Here’s what we will cover:

• Employees Going Rogue with AI: We’ll discuss how many employees are using AI tools without official policies, leading to potential security and ethical issues. Learn why it’s crucial for organizations to establish clear AI guidelines.
• Massive Expectations from AI: Discover Salesforce’s projection of over $2 trillion in new commercial revenues by 2028, highlighting AI as a game-changer in enhancing internal efficiencies and transforming customer experiences.
• Trust Issues in AI: We’ll explore why only 10% of professionals trust AI for decision-making and how inconsistent data standards are undermining AI’s reliability and accuracy.
• Importance of Data Quality and Transparency: Understand why 77% of business leaders are worried about data trust issues and how high-quality, secure data is essential for effective AI performance.
• Ethical Considerations in AI: Learn about the critical need to address bias in AI algorithms and the steps companies must take to foster ethical AI practices, ensuring fair treatment for all users.

Source: Salesforce Ben