Salesforce (NYSE: CRM) acquired Evergage, a Somerville, MA-based provider of a software platform for real-time 1:1 personalization.

The acquisition will accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.

Co-founded by Karl Wirth and Greg Hinkle, Evergage provides a cloud-based real-time personalization and customer data platform (CDP) that enables companies to conduct 1-to-1 engagement activities, across channels.

Evergage’s platform delivers personalization to millions of customers and visitors of hundreds of leading organizations across industries, including Autodesk, Carhartt, Citrix, Publishers Clearing House and Zumiez.

The company had raised $26m prior to the acquisition by Salesforce. | To read full story, visit https://startuparound.com/read/1581375608.3703194/Salesforce-Buys-Evergage-to-Enhance-Customer-Data?ref=audio_experience