Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book.

Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book. Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

Salesforce: Does the "Customer Journey" Exist?

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Salesforce: Does the "Customer Journey" Exist?

Salesforce: Does the "Customer Journey" Exist?