Amanda Nelson is the Senior Manager of AppExchange Content & Community at Salesforce. In this episode we discuss when/why you should re-purpose your content, what to consider when developing a re-purpose strategy, how to measure your content for re-purposed ability, and the ultimate form of re-purposing, writing a book.

Read more: http://technologyadvice.com/blog/marketing/the-purpose-of-re-purposing/

Find out more about the AppExchange: https://appexchange.salesforce.com