Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business.

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