Malinda Wilkinson is the CMO at Salesfusion, a leading marketing automation platform for mid-sized B2B businesses. She sat down to share her thoughts on everything from the customer journey, lead scoring, and the importance of alignment between sales and marketing.
Read more: http://technologyadvice.com/blog/marketing/expert-interview-3-tips-nurturing-b2b-buyers/
Find out more about Salesfusion: http://salesfusion.com