Salomé Thériault never planned on working in social media.

After building a career in the fashion industry, working with global retailers and living in China, a chance return home during COVID led her to spot a gap that would eventually become Ampersand Social.

In this episode, Sal shares her journey from corporate life to agency owner, the lessons she's learned through burnout, scaling a team, and the reality of building a business from the ground up.

We also explore the future of social media, the rise of personal brands, authenticity in the age of AI, and what it takes to stand out when everyone is competing for attention.

If you're a founder, creator, marketer, or simply someone trying to build something meaningful online, this conversation is packed with practical insights and honest reflections.

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