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Salon Retail Vs. Affiliate Links: Which is Best?
Ever feel torn between stocking shelves with products or sending clients down affiliate link rabbit holes? You're not alone! This episode dives headfirst into the salon retail vs. affiliate marketing debate, helping you unlock the best profit path for your beauty empire. Tune in and drop a review to have your voice heard in a future topic!
Get access to our FREE Marketing Guide now: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2
Attract growth with our best selling marketing course: https://ambrosiacarey.teachable.com/p/businessmarketing
Key Take-Aways:
1. Time & Effort: managing inventory, ordering, storage, product knowledge, and handling returns should be considered first.
2. Housing retail may take more time and cost up front but have a higher profit margin.
3. Affiliate links are convenient and don’t require up front cost.
4. Most brands offer education points to salon owners for carrying the line in house, and those points can be applied to backbar and ongoing education.
5. A solo suite owner might not have space to stock retail, but the commission is capped at a lower percentage.
6. The average salon that sells product in house claims a 15-25% profit from retail sales.
7. Consider the client experience when making your decisions & what fits your brand.
8. There are more profit options for products not selling in the salon, such as hosting a sale or taxable donation for the business.
9. Selling through affiliate links allows less commitment to a line & it’s easier to switch lines.
10. The downside to affiliate links is the possibility to dilute the brand image for your salon.
11. Online options help with a global reach and 24/7 accessibility.
12. Online purchasing has a lack of personalization, can have delays in shipping, lead to dissatisfaction, and reduces impulse purchasing which is a missed opportunity.
Increase your color profits instantly, plus score 10% off with SalonScale now, you'll thank us later!
Get 15% off our favorite skincare line, Pharmagel today with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
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Ever feel torn between stocking shelves with products or sending clients down affiliate link rabbit holes? You're not alone! This episode dives headfirst into the salon retail vs. affiliate marketing debate, helping you unlock the best profit path for your beauty empire. Tune in and drop a review to have your voice heard in a future topic!
Get access to our FREE Marketing Guide now: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2
Attract growth with our best selling marketing course: https://ambrosiacarey.teachable.com/p/businessmarketing
Key Take-Aways:
1. Time & Effort: managing inventory, ordering, storage, product knowledge, and handling returns should be considered first.
2. Housing retail may take more time and cost up front but have a higher profit margin.
3. Affiliate links are convenient and don’t require up front cost.
4. Most brands offer education points to salon owners for carrying the line in house, and those points can be applied to backbar and ongoing education.
5. A solo suite owner might not have space to stock retail, but the commission is capped at a lower percentage.
6. The average salon that sells product in house claims a 15-25% profit from retail sales.
7. Consider the client experience when making your decisions & what fits your brand.
8. There are more profit options for products not selling in the salon, such as hosting a sale or taxable donation for the business.
9. Selling through affiliate links allows less commitment to a line & it’s easier to switch lines.
10. The downside to affiliate links is the possibility to dilute the brand image for your salon.
11. Online options help with a global reach and 24/7 accessibility.
12. Online purchasing has a lack of personalization, can have delays in shipping, lead to dissatisfaction, and reduces impulse purchasing which is a missed opportunity.
Increase your color profits instantly, plus score 10% off with SalonScale now, you'll thank us later!
Get 15% off our favorite skincare line, Pharmagel today with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15