The Incredible Shrinking Window of movies from theater to on-demand just got a new kick in the pants from news that a proposed 45 day window for theatrical exhibition will now open the door for a premium on-demand service, new movies costing $24.99. Can a premiere weekend "ultra-premium" service be far behind? And what other forms of financial band-aids does Hollywood have up it's sleeve? Taking a page from previous Saloon Shots, Andy and John expand the discussion to better grasp the ever changing needs of the modern movie multiplex vs. home entertainment viewing.