The Salvation Army, the largest social services organization in New York and in the country, has already begun its iconic Red Kettle fundraising campaign—prior to the holiday season for the first time in 130 years. Major Kevin Stoops, General Secretary of the Salvation Army Divisional headquarters, talks about the unprecedented demand for assistance and how the public can help. For more, visit SalvationArmyNY.org or Text 'GIVENYC' to 41444 for a link to make a donation.