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Most founders chase shiny trends, but Sam Altman’s real playbook is all about nailing the boring, unsexy basics—like building a great product, hiring right, and obsessing over users. His advice isn’t new, just rarely followed—and that’s exactly why most startups fail.
By Vasily AlekseenkoMost founders chase shiny trends, but Sam Altman’s real playbook is all about nailing the boring, unsexy basics—like building a great product, hiring right, and obsessing over users. His advice isn’t new, just rarely followed—and that’s exactly why most startups fail.