Mr. Arellano is an accomplished executive and award-winning accelerator of lifestyle brands. He has created and produced internationally recognized campaigns for some of the world's leading brands including Nike, Red Bull and Incase. As a career marketing specialist, Sam's 20-year work history spans men's contemporary apparel, sporting goods and consumer electronics. Prior to joining CANNDESCENT Sam served as CMO for Lumos Labs – a Hong Kong based manufacturer of Bluetooth enabled bicycle helmets sold exclusively at Apple.