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Sam Blond: Here's How Brex Ran the Most Successful Billboard Campaign in History
This story was originally published on HackerNoon at: https://hackernoon.com/sam-blond-heres-how-brex-ran-the-most-successful-billboard-campaign-in-history.
Here's How Brex Ran the Most Successful Billboard Campaign in History...
Check more stories related to startups at: https://hackernoon.com/c/startups.
You can also check exclusive content about #startups, #marketing, #marketing-strategies, #marketing-strategy, #tech-startups, #startup, #tech-twitter-thread, #startup-marketing, and more.
This story was written by: @techtweeter. Learn more about this writer by checking @techtweeter's about page,
and for more stories, please visit hackernoon.com.
2/ I joined Brex in May of 2018. We hadn't launched yet - no PR, no website, LinkedIn's said: Stealth. No one knew who we were. We were planning for a launch in June and wanted to make as big of a splash as possible.
3/ I had done billboards, both successfully and unsuccessfully, at previous startups, and thought Brex was a perfect candidate for a big campaign for a few reasons: 1) our target market, tech startups, was geographically concentrated in the Bay Area.
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By HackerNoonThis story was originally published on HackerNoon at: https://hackernoon.com/sam-blond-heres-how-brex-ran-the-most-successful-billboard-campaign-in-history.
Here's How Brex Ran the Most Successful Billboard Campaign in History...
Check more stories related to startups at: https://hackernoon.com/c/startups.
You can also check exclusive content about #startups, #marketing, #marketing-strategies, #marketing-strategy, #tech-startups, #startup, #tech-twitter-thread, #startup-marketing, and more.
This story was written by: @techtweeter. Learn more about this writer by checking @techtweeter's about page,
and for more stories, please visit hackernoon.com.
2/ I joined Brex in May of 2018. We hadn't launched yet - no PR, no website, LinkedIn's said: Stealth. No one knew who we were. We were planning for a launch in June and wanted to make as big of a splash as possible.
3/ I had done billboards, both successfully and unsuccessfully, at previous startups, and thought Brex was a perfect candidate for a big campaign for a few reasons: 1) our target market, tech startups, was geographically concentrated in the Bay Area.